The leading gambling tech company on a global scale, Playtech, has revealed that its long-term contract with online gambling company Mansion has been extended for another five years.
Under the extension of the deal, Playtech is to expand the reach of its collaboration with Mansion in two of the leading regulated gambling markets – Italy and the UK. As the Isle of Man-based gambling technology firm revealed, the contract has followed the recent commitment which Mansion made to a bespoke Live Casino studio space and included a special Casino tab on the flagship brand of the operator Casino.com.
The investment made by Mansion in its Live Casino operations is the latest of its efforts regarding its partnership with Playtech. Already, the company has successfully implemented a series of gamification and player engagement tools offered by Playtech, including leaderboard competitions and in-game messaging option. Furthermore, the gambling operator has already carried out successful integration of CaptainUp, which is a gamification tool available to customers of Playtech via its Open Platform technology.
At the time when the extension of the deal was unveiled, the Chief Operating Officer of Playtech, Shimon Akad, described Mansion as a key long-term partner for the gambling technology company. On the other hand, Mansion has also confirmed the importance of the strong and successful relationship they have with Playtech in the light of the dedicated Live Casino’s recent launch.
Playtech BGT Sports Unit to Provide OPAP with Access to Quantum
Apart from announcing the Mansion partnership extension, Playtech also entered a new online sports betting deal with Greek operator OPAP.
Under the provisions of the newly-signed agreement, the Playtech BGT Sports (PBS) unit is set to give the operator access to Quantum, its new sports betting digital platform. The contract will also make OPAP the first company that is set to use the above-mentioned online sportsbook offering as the Quantum release, with the company hoping to unveil new opportunities in the future and to get a toolkit to monitor and control its sports betting operations.
As part of a deal reached in 2017, the retail network of the Greek gambling operator, as well as some retail points of sale, have been having access to the PBS software and services. Now, Damian Cope, Chief Executive Officer of OPAP, has shared that the introduction of the PBS across the retail betting outlets of the company in its domestic market had been an element of extreme importance when it comes to future growth and improvement of OPAP’s retail sports betting performance.
Armin Sageder, Chief Executive Officer of PBS, has described the Quantum digital platform as the excellent result of more than two years of development. He further noted that the platform’s adoption is expected to be one of the major growth drivers for OPAP not only throughout 2020 but in the years to come.
- Author
Olivia Cole
